Identity
green chemicals plc are engaged in researching and developing cleaner, greener and safer chemicals for global industrial use in applications for paper, hair and textiles. The brief for the logo was to keep it as simple and strong as possible and reflect their brand values of “cleaner, greener, safer”. The final logo was designed to be precise, controlled and to reflect the chemistry aspect of periodic tables. The colours were chosen to support their brand values and the use of lower case lettering was used to be softer and more friendly.